1. How are the three components of intellectual capital likely to become the source of a company's competitive advantage in the marketplace?
2. How would you prepare to make a formal presentation of your business plan to a venture capital forum?
3. What are the nine (9) steps in formulating a strategic management process for a business?
4. Explain how a company can gain a competitive advantage using each of the three strategies described in this chapter: cost leadership, differentiation, and focus.