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HOW ARE THESE RATIOS CALCULATED? HOW DO I KNOW WHAT TO USE?. Ratios 12/31/2012 12/31/2013 12/31/2014 2015-Projected Gross Margin 39.2% 38.8% 38.1% Gross Profit /

HOW ARE THESE RATIOS CALCULATED? HOW DO I KNOW WHAT TO USE?. Ratios 12/31/2012 12/31/2013 12/31/2014 2015-Projected Gross Margin 39.2% 38.8% 38.1% Gross Profit / Sale 37.2% Operating Margin; or Earnin...

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