How Big data and Accounting Analytics is currently being used in the accounting profession. If your Big data and Accounting Analytics is being used in many ways, try and focus on 3-4 areas. Be sure to include the impacts that the Big data and Accounting Analytics (emerging technology) is having on the accounting profession. Your impacts should include both quantitative (e.g., financial, economic, etc.) as well as qualitative (e.g., employee satisfaction, customer satisfaction, etc.) ones