How can a company effectively implement a customer-centric marketing strategy while balancing profitability and customer satisfaction, particularly in a highly competitive market?
How can a company effectively implement a customer-centric marketing strategy while balancing profitability and customer satisfaction, particularly in a highly competitive market?
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Step: 1
The detailed answer for the above question is provided below Implementing a customercentric marketing strategy is crucial for businesses seeking longterm growth and customer loyalty This approach focu...
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Step: 3
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Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
