Question
How can a firm monetize hype? In other words, how can a firm capture the full valuegenerated by such hype and the willingness to pay
How can a firm monetize "hype"? In other words, how can a firm capture the full valuegenerated by such hype and the willingness to pay by individuals which reveal (sometimes only partially) their preferences?
*Please limit the words to not more than 150
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Public Relations
Authors: Tom Kelleher
1st Edition
0190201479, 9780190201470
