Question
How can a firm monetize hype? In other words, how can a firm capture the full valuegenerated by such hype and the willingness to pay
How can a firm monetize "hype"? In other words, how can a firm capture the full valuegenerated by such hype and the willingness to pay by individuals which reveal (sometimes only partially) their preferences?
*Please limit the words to not more than 150
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Managing Business Ethics Making Ethical Decisions
Authors: Alfred A. Marcus, Timothy J. Hargrave
1st Edition
1506388590, 978-1506388595
