How can a leader persuade staff and employees that they are valuable? Solution A.The only way to do it, especially with a younger generation of workers, is to increase pay. Money speaks louder than words. B.The frequent use of social media is essential in reaching each employee from all generations. C.Establish challenging goals, encourage employees to perform at the highest level possible and believe in their abilities to meet expectations. D.Stress the value of each position. Each employee should be specifically shown that what they do is important for the success of the organisation