Question
How can a sport marketer solve the trend of variety of issues through creative marketing tactics in the NFL that can arise from player conduct,
How can a sport marketer "solve" the trend of variety of issues through creative marketing tactics in the NFL that can arise from player conduct, ranging from unsportsmanlike behavior to more serious issues such as violence or sexual assault?
Discuss marketing tactics to "solve" the problem.
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
