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How can an analysis of acquisition processes give us an insight into the challenges of the Cadbury PLC acquisition in 2009-2010? Was the acquisition of
- How can an analysis of acquisition processes give us an insight into the challenges of the Cadbury PLC acquisition in 2009-2010? Was the acquisition of Cadbury PLC, after all, a ‘bad idea’ for the Kraft group?
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Exploring Strategy Text and Cases
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
11th Edition
9781292145136 , 978-1292145129
