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How can companies effectively leverage branding to create competitive advantage? Discuss the key elements of a strong brand, including brand identity, positioning, and personality.
How can companies effectively leverage branding to create competitive advantage? Discuss the key elements of a strong brand, including brand identity, positioning, and personality.
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Effectively leveraging branding can indeed create a significant competitive advantage for companies in the market Lets delve into the key elements of ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
