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How can companies like Uber, Apple, and AirBnB utilize the idea of augmented product in promoting their products in a more appealing way with their
How can companies like Uber, Apple, and AirBnB utilize the idea of augmented product in promoting their products in a more appealing way with their customers? Bring an example of an augmented product concept (from the above mentioned list of companies, or the company of your choice) and explain how the augmented image of the product made the difference in positioning the product with its target market.
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