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How can Eileen Fisher reposition its brand based on brand architecture? Justify Assuming you have been given the responsibility to expand the market of Eileen

  1. How can Eileen Fisher reposition its brand based on brand architecture? Justify
  2. Assuming you have been given the responsibility to expand the market of Eileen Fisher in Saudi Arabia, what will be your plan of action to strengthen its market share? Support your response citing strategies from your brand management course

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