How can encouraging staff to build their personal brand online help a business?

Choose TWO of the following:

$1$ It enables you to sell directly to their personal social network on Facebook

$3$

It makes it easier to call prospects directly using

WhatsApp and other social messaging tools

$2$

It enables you to expand the reach of a business as more customers and contacts in an industry can see the company brand

$4$

It enables you to increase trust and credibility in a business as connections can see who considers you a trusted resource