How can I parse the data like below. (is this a json data type ?)

product/productId: B00064C0IU product/title: Oscar Eau de Toilette for Women by Oscar de La Renta product/price: 24.19 review/userId: A1FWT811DSZLC8 review/profileName: Heidi M review/helpfulness: 0/0 review/score: 3.0 review/time: 1360368000 review/summary: doesn't last review/text: very light scent that doesn't last very long. pretty bottle but I was hoping for more of a freesia scent. which it was not. product/productId: B00064C0IU product/title: Oscar Eau de Toilette for Women by Oscar de La Renta product/price: 24.19 review/userId: A1THE6V6O8ROD4 review/profileName: Donna Mpaulin "PURPLE RAVEN" review/helpfulness: 0/0 review/score: 5.0 review/time: 1358467200 review/summary: Smells divine. review/text: This is my second bottle of sheer freesia, I just love this fragrance, its a light delicate sent, beautiful, like a summer day. product/productId: B00064C0IU product/title: Oscar Eau de Toilette for Women by Oscar de La Renta product/price: 24.19 review/userId: A176IQ7MVD3N6T review/profileName: M. Avila review/helpfulness: 0/0 review/score: 1.0 review/time: 1357084800 review/summary: Very disappointed! review/text: This perfume is just AWFUL! Smells nothing like freesia.The gift recipient was not impressed. The worst is that it can't be returned!