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How can IMC help a company improve its brand equity, customer loyalty, and competitive advantage in the market? What are some examples of successful
How can IMC help a company improve its brand equity, customer loyalty, and competitive advantage in the market? What are some examples of successful IMC campaigns that have helped companies achieve these outcomes?
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Integrated Marketing Communications IMC can help a company improve its brand equity customer loyalty and competitive advantage in the market by ensuring consistency coherence and synergy across all co...
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Managerial Accounting for Managers
Authors: Eric Noreen, Peter Brewer, Ray Garrison
2nd edition
978-0077403485, 77403487, 73527130, 978-0073527130
