How can IMC help a company improve its brand equity, customer loyalty, and competitive advantage in the market What are some examples of successful IMC campaigns that have helped companies achieve these outcomes How can IMC help a company improve its brand equity, customer loyalty, and competitive...

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Managerial Accounting for Managers

ISBN: 978-0073527130

2nd edition

Authors: Eric Noreen, Peter Brewer, Ray Garrison

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Posted Date: May 08, 2024 10:28 PM

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How can IMC help a company improve its brand equity, customer loyalty, and competitive advantage in...

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Integrated Marketing Communications IMC can help a company improve its brand equity customer loyalty and competitive advantage in the market by ensuring consistency coherence and synergy across all co... View the full answer

Managerial Accounting for Managers

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