Question
How can Information Systems help provide competitive advantage in Marketing? Please explain thoroughly and in depth as I am having a hard time understanding this
How can Information Systems help provide competitive advantage in Marketing?
Please explain thoroughly and in depth as I am having a hard time understanding this concept.
My teach has not been able to explain it to me and I was hoping a tutor here could help. the answer would be for study purpose only
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
