How can make a recommendation for this information belows?

The sort of service encounters

The service encounter, what is the service encounter? We know that service encounter is that any interaction between the customers and service provider, Whether the interaction, was before, during, or after service provided.

The cheesecake factory interacts with their customers beforewhich calledthe pre-core service while when the customers access the social media searching for other customers reviews or when the customers access Talabat, each of us as a customer's check the reviews of the other customers about the quality of the food, the delivery, the packaging, Also when the customers call the cheesecake factory to reserve or asking about their menu before they visit the restaurant.

Moreover, when the customers walk in the mall, they see the waiter for the restaurant tell them to come and check our menu before you are going, sometimes they win and attract you, and sometimes they are failed to attract you.

So the pre-core service is significant because if we see bad reviews on social media or in Talabat, we will not going to go to the restaurant, Also if the waiter for the restaurant fails to deal with the customers and attract them to enter the restaurant. furthermore, when you call them to make a reservation or asking them about their menu, and you do not get a response, this thing will affect the restaurant service.

So,when they attract the customers through the pre-core service, customers now come inside the restaurant. From the time the customers enter the restaurant, the core service starts; what is the core service? The core service is when the waiters welcome the customers, guide them to their table, give them the menu and take their orders, bring their orders without delay, asking them about any service they need during while they are eating their food After the waiters finish from the core-service,their service will not be stopped, they should follow the customers they should ask the customers about their feedback, if there are any claims they should resolve it, this Is the meaning of the post service.

You also know that the cheesecake factory pays attention to their customers during this covid-19; they take care of their customers when they apply the rules of the ministry of health when they provide the sanitizers and allow only for 30 peoples for dining.

Technology:

The Cheesecake Factory employee the technology to their benefit; during the covid-19, the delivery time reduced becomes much better and faster because the cheesecake factory has many delivery channels, such as Talabat and Carriage. Because using the technology make the transaction much better than before and much more smoothly, so we get positive reviews from the customers, while The Cheesecake Factory is investing in technology, which will help increase their sales. the cheesecake factory cancels the manual menu to the digital menu. Also, they are using the notification device for waiting to avoid the line, they add the automatic doors to avoid touching the handles while they are serving the customers, so they make their staff and customers safe. Through technology, the restaurant succeeds in creating a creative way of advertising to highlight the ingredients and prepare the food to make it more attractive.

Problems in service offered and the possible solution or recommendation

1. First, many new meals, many new dishes so the customers may forget the old dishes.

So the solution is that they can introduce new meals but at least 4 times a year or 2 times a year, the frequency of introducing the new meals should be short, so the customers will not forget the old meals.

1. Second, Keeping up with the new technology is costly and time-consuming.

So the solution is that keeping up with the technology is good, but they should review their decisions every time to check that it's profitable or costly.

1. Third, the cheesecake factory depends on the farms.

So the solution is that the cheesecake factory, when they should select a farm, should go for those farmers who are environmentally friendly and sustainable farming methods and technologies also use the technique that is not harming the environment.

1. Fourthly, like any other business, the cheesecake factory is affected by natural disasters and environmental changes. These things are Cheesecake Factory Restaurant they can't control it.

So the solution is that they should develop a proactive plan to prevent any unexpected disasters, such as Covid -19, in terms of health and consumer protection. In Covid-19, at least the cheesecake factory has an idea of how they can interact with the ministry of health rules regarding health disasters; they know how to deal with it. So the cheesecake factory succeeds in implanting the new changes in how they will serve the customers based on the ministry of health rules.

1. Fifth, Its supply chain has become more complex to handle, and it has become less vertically integrated.

So the solution is that they need to Investing in technology to enhance communications and knowledge flows across the network. Furthermore, the company must carefully choose external suppliers to ensure supply chain consistency.

Efforts to delight the customers

1. We should read what they are thinking, their minds, and their preferences, from their complaints, we can even improve our service. Also, I can search for the latest way to provide the service to satisfy the customers.
2. When the Cheesecake Factory sees that these customers come to the restaurant a lot, as a restaurant I see most of the customers what they like, for example, These customers love caramel cake, so I as a restaurant always make this cake available, so I must make their preferences available and not neglect it because these are my regular customers.
3. Cheesecake factory not only the food is essential for the customers, but the way the service provided is also much more important than the food, like how the staff is welcoming the customers, how the waiters are helping the customers and dealing with them, all these need skills. So cheesecake factory invests in their staff to train them, making them more educated and professional in doing the service.
4. Sometimes clients, for example, do not like to take the food as it is, and they need some changes, so we do for them customized food. The Cheesecake Factory Restaurant does this; sometimes me as a customer; I tell them I want to add cheese on top of the salad, so the restaurant does this for me