How can price be used as a strategic variable to achieve specific financial goals? Explain any two  conditions under which the use of penetration or skimming as a strategy could be appropriate. Provide an example to support your answer.                                                    

 

3(b) Neelofa Group plans to export its hijab and other fashion of Muslim products to Indonesia. To ensure the success of the export strategy of Neelofa Group, formulation of appropriate pricing strategy is very crucial. Explain any three  pricing factors that need to be considered by Neelofa group to enter the Indonesian market.