Question
How can the brewing company AB InBev make use of the Offensive tactics( to expand the total market & to expand the market share of
How can the brewing company AB InBev make use of the Offensive tactics( to expand the total market & to expand the market share of the company) and the Defensive tactics (to protect the current market share of the company) as a Market Leader.
Source: Anheuser-Busch InBev. (2021). Website. Available from: com>. [Accessed on 30 March 2021].
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Contemporary Marketing
Authors: Louis E Boone, David L Kurtz
14th Edition
032458203X, 978-0324582031
