How can the concepts presented and the activities conducted in this course benefit you in your future professional, personal, or academic endeavors? Give one specific example of an aspect of this course you found most beneficial. Optional: Social Marketing is a way to help inform, engage, and motivate consumers towards some type of behavior change. There is a fine line between creating messages that are informative and using lessons in psychology to motivate individuals. What do you believe to be the biggest issue in maintaining this balance from a health care perspective? How does this differ from traditional marketing practices outside of health care?