Question
How can the customer lifetime value KPI help businesses support, shape, and advise marketing-based decisions? Please provide a pracitcal example and references.
How can the customer lifetime value KPI help businesses support, shape, and advise marketing-based decisions? Please provide a pracitcal example and references.
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Customer Lifetime Value CLV is a crucial metric for businesses to understand the longterm value each customer brings to the company It represents the total revenue a business can expect from a single ...
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Cost management a strategic approach
Authors: Edward J. Blocher, David E. Stout, Gary Cokins
5th edition
73526940, 978-0073526942
