How can the video, ''Discovery CEO David Zaslav on Values, Leadership & Business Negotiations'' (Video: https://www.youtube.com/watch?v=4u9DbXi8_nw&feature=emb_logo), be reflected on international business management concepts? Specifically you can reflect the video on the concepts of the importance of Cross cultural communication and the negotiation process. To elaborate, Managers communication - spoken, written and non verbal communication. The balance and roles of these forms of communication. Language, and assumptions.