Question
How can Uber effectively compete with Didi? Should it compete head-on in China, or should it side-step competition by focusing on niche markets through service
How can Uber effectively compete with Didi? Should it compete head-on in China, or should it side-step competition by focusing on niche markets through service innovation and geographic expansion within the country?
If it is to focus on niche markets, what niche market would it be?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
