Question
How can UGC platforms capture value of its community (monetization)? So far, PLM has generated revenues by providing market research to pharmaceutical companies. Should it
How can UGC platforms capture value of its community (monetization)? So far, PLM has generated revenues by providing market research to pharmaceutical companies. Should it expand its business model to insurance companies and research institutions?
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Step: 1
UGC platforms can capture the value of their community and monetize their services in various ways Here are a few potential approaches for UGC platfor...
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Strategic Management An Integrated Approach
Authors: Charles W. L. Hill, Gareth R. Jones
10th Edition
111182584X, 978-1111825843
