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How can we create interactive and immersive brand experiences through experiential marketing events or activations? What strategies can we employ to re-engage lapsed customers and
- How can we create interactive and immersive brand experiences through experiential marketing events or activations?
- What strategies can we employ to re-engage lapsed customers and encourage repeat purchases?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
