Question
How Companies is Value Network (Platforms such as ,Facebook, Air B and B, Uber, Amazon etc)can overcome market frictions and reduce transaction costs? Please discuss
How Companies is Value Network (Platforms such as ,Facebook, Air B and B, Uber, Amazon etc)can overcome market frictions and reduce transaction costs? Please discuss how and exemplify using an actual company.a)Describe the economic intuition behind so-called demand-side economics of scale and exemplify using an actual company.
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
