Question
How could a store selling new computers project a value-based retail image? how could a store selling used computers project such an image? How would
How could a store selling new computers project a value-based retail image? how could a store selling used computers project such an image?
How would the marketing mix be different in the two examples given in the original question?
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Marketing Mistakes And Successes
Authors: James F. Dartley
11th Edition
978-0470169810, 0470169818
