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How could the following factors affect the decision to adopt green pricing? Product design Size of the market Income levels Level of eco-literacy Product availability
How could the following factors affect the decision to adopt green pricing?
- Product design
- Size of the market
- Income levels
- Level of eco-literacy
- Product availability
2. Provide inputs on how a green marketer counter the following criticisms of green pricing.
- Lack of transparency
- High marketing expenditure
- Green pricing programs do not result in green resource development
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
