Question
How could the food industry change the attitude of those consumers opposed to irradiated foods owing to misinformation by organizations like the Food & Water,
How could the food industry change the attitude of those consumers opposed to irradiated foods owing to misinformation by organizations like the Food & Water, Inc.? How can conditioning be used in this process of attitude change?
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Advertising Promotion And Other Aspects Of Integrated Marketing Communications
Authors: Terence Shimp, Craig Andrews
9th Edition
978-1111580216, 1111580219
