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How did Gucci strategically reposition itself (from a value-cost profile standpoint) from the late 1980s under Maurizio Gucci and Dawn Mellos leadership to the 1990s

How did Gucci strategically reposition itself (from a value-cost profile standpoint) from the late 1980s under Maurizio Gucci and Dawn Mellos leadership to the 1990s under Domenico De Sole and Tom Fords leadership? What were Guccis key value drivers and cost drivers during De Sole and Fords era?

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