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how did nike's actions affect its reputation and brand image as a leading seller of athletic goods worldwide, both in short term and long term?
how did nike's actions affect its reputation and brand image as a leading seller of athletic goods worldwide, both in short term and long term?
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Managing Supply Chain and Operations An Integrative Approach
Authors: Thomas Foster, Scott E. Sampson, Cynthia Wallin, Scott W Webb
1st edition
132832402, 978-0132832403
