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How did Paul Polman (Unilever) reply when asked, What is the business case for sustainability ? What was Ray Anderson's (Interface) reply to the

How did Paul Polman (Unilever) reply when asked, "What is the business case for sustainability?" What was Ray Anderson's (Interface) reply to the same question?

You can cultivate the 4Cs no matter what position you hold within the firm - what techniques does the author suggest? Explain these techniques.

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