Question
How did the experiential focus groups help Activision develop the Tony Hawks skateboarding products? What kinds of insights did they reveal that were not able
How did the "experiential focus groups" help Activision develop the Tony Hawks skateboarding products? What kinds of insights did they reveal that were not able to be gleaned from methods like questionnaires or even more traditional focus groups?
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Essentials of Econometrics
Authors: Damodar Gujarati, Dawn Porter
4th edition
73375845, 978-0071276078, 71276076, 978-0073375847
