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How did Under Armour enter the highly competitive athletic market, Why were they distinct How did Nike Reebok Adidas New Balance Asics all fall asleep

How did Under Armour enter the highly competitive athletic market, Why were they distinct How did Nike Reebok Adidas New Balance Asics all fall asleep at the wheel and let a new competitor into the market. Why?

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Adidas AG Nike Inc NKE and Under Armor Inc UA are the three biggest retailers in the serious athletic attire industry Theyre pervasively worn in an assortment of sports leagues including the NBA Each ... blur-text-image

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