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How did you come up with the answers for the fields highlighted in pink? What equations? DIFM Independent AvellinAuto Avellin Avellin Private Label Eco7 Eco7

How did you come up with the answers for the fields highlighted in pink? What equations?

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DIFM Independent AvellinAuto Avellin Avellin Private Label Eco7 Eco7 Conventional Synthetic Eco7 Synthetics full price Eco7 DIFM Retail discounted full price discounted DIFM price, per quart DIFM revenue, per oil change (5 quarts) $3,25 $7,00 $4,75 $16,25 $35,00 $6,75 $23,75 $5,25 $33,75 $26,25 Gross margin %, DIFM outlet Gross profit, DIFM outlet (5 quarts) 50,0% 60,0% 65,0% $8,13 55,0% $21,00 50,0% $15,44 $18,56 $13,13 Wholesaler Wholesale revenue, per oil change (5 quarts) $8,00 $13,78 $8,31 $14,95 $12,99 Gross margin %, wholesaler Gross profit, wholesaler 12,5% 12,5% 15,0% $1,00 12,5% 10,0% $1,72 $1,25 $1,87 $1,30 Avellin Avellin revenue, per oil change (5 quarts) Cost of goods sold, per quart $7,11 $12,25 N/A $13,29 $11,81 $14,04 $12,56 Cost of goods sold, per oil change (5 quarts) $1,20 $1,95 N/A $6,00 $2,01 $9,75 N/A $2,01 $2,01 $10,05 $2,01 $10,05 $10,05 $10,05 Gross profit, Avellin (5 quarts) Gross margin %, Avellin $1,11 $2,50 N/A $3,24 15,61% $1,76 20,41% $3,99 N/A 24,38% $2,51 14,90% 28,42% 19,98%

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