How did your team generate these NEW PRODUCT ideas? What method(s) did you use?

(2) IDEA SCREENING & ANALYSIS:

a) Describe the procedure your TEAM used to eliminate some NEW PRODUCT ideas from further consideration. How did you arrive at the idea you chose?

b) What NEW PRODUCTidea did you select for further development? Why?

(3) PRODUCT DEVELOPMENT: Describe your NEW PRODUCT's features, branding, packaging, support, and other key characteristics.

(4) TEST MARKETING: How will YOUR TEAM test market your NEW PRODUCT? What will YOUR TEAM do to help ensure that your NEW PRODUCT will be a success?

(5) COMMERCIALIZATION: Describe how your TEAM will introduce your NEW PRODUCT. What market segments will you pursue? What marketing mix will you use? Will these be the same as - or different from - your current marketing strategy and mix (pricing, distribution, promotion)? Why (or why not)?