How do business leaders know how to choose the best strategy for an organization? This question can be complex and nearly impossible to answer because there are multiple strategies that organizations can integrate, and some may work better in certain situations than others. For example, if a company produces luxury cars, it may not want to pursue a strategy that includes offering the lowest price in the market because that could be interpreted as a compromise on quality or some other aspect that consumers in that market might expect. Likewise, a company that competes in a market that is saturated with other brands of the same product might find that creating a cost-cutting strategy would allow it to be more profitable and to achieve a competitive advantage.

• Examine two strategies that the organization could take to design and sustain competitive advantage. Explain why these strategies could be effective for the organization's achievement of competitive advantage.
• Devise recommendations for how the organization could implement a Blue Ocean strategy or strategic approach to achieve and sustain competitive advantage.