How do companles increase capital productivity and return on invested capital when pursuing international expansion? build production facilities in the new market increase learning effects use production facilities more intenslvely increase sales volume How can locating a value creation activity in the right location enable a firm to charge a premium price for a product? through differentiation lower costs of value creation improved competencies elimination of trode barriers How do international businesses in competitive global markets deal with ongoing pressures for cost reductions? accommodate diverse demands use differentiation outsource functions to low-cost suppliers create incentives for innovation According to many commentators, how has the impact of liberalization of world trade served to increase cost pressures? by increasing availability of commodity-type products by eliminating differentiation by increasing switching costs for consumers by facilitating greater international competition