1. How do customers view us? (Hint: First discuss the following: Who are the customers? The students? The companies that hire students? Others?)

2. How does Liberty University create value?

3. What core competencies does Liberty University need?

4. How do shareholders view Liberty University? (Hint, Liberty University is a public university and the shareholders are the taxpayers who invest their taxes into the university)

Note: This assignment does not require an article and it does not come with one. It is a simple textbook question that requires knowledge of Balance Scorecard, Critical Success factors, and use of the internet.

Create a balanced scorecard for Liberty University's business school and answer the four key balanced-scorecard questions: Please note the school website to help with this assignment is https://www.liberty.edu/