Question
How do firms evaluate the effectiveness of traditional media? A.Greater brand awareness + more sales + profit greater than cost of ad B.Measure the brand
How do firms evaluate the effectiveness of traditional media?
A.Greater brand awareness + more sales + profit greater than cost of ad
B.Measure the brand awareness + sales volume of traditional media vs online
C.Taking a survey of consumers for their opinions
D.Answers a, b, c
E.None of the above
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Finance Fundamentals For Nonprofits
Authors: Woods Bowman
1st Edition
1118004515, 9781118004517
