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How do I categorize stakeholders based on the salience model - Power, Urgency and Legitimacy? Based on this core issue: Airbnb's desire to improve its

How do I categorize stakeholders based on the salience model - Power, Urgency and Legitimacy?

Based on this core issue: "Airbnb's desire to improve its bottom line and increase its valuation before going public took precedence over upholding its mission, vision & core values. This misalignment between words and deeds has negatively impacted Airbnb's reputation among its various stakeholders."

The stakeholders are: Guests

Hosts Community Gov regulators

Employees

How do I assign urgency, legitimacy and power and on what basis and reasoning?

Mission, Vision and Values of Aribnb

  • Improvement of life
  • Surpassing desires
  • Making a feeling of having a place

MissionTo live in the world where one day you can feel like you're home anywhere & not in a home, but truly home, where you belong.

Vision Belong Anywhere

Core ValuesChampion the Mission, Be a Host, Embrace the Adventure and Be a Cereal Entrepreneur

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