How do I increase the earnings per share, credit rating, and net profit when it comes to the BSG (Business Simulation Game) game?

Projected Y12 Performance Scoring Measures Earnings Per Share Return On Equity Credit Rating Image Rating Other Measures Net Revenues (5000s) Net Profit ($000s) Ending Cash (5000s) Year 12 Investor Expect. $-0.97 -8.6% C- 81 Year 12 552,298 -19,272 -154,711 $3.00 22.0% B+ 72 Change from Y11 -5.0% -138.9 -154,711