How do I respond to this post?

Company: Verizon Business Group (B2B)

Product: LTE Business Internet

What is the core problem that the product or service solves?

Verizon LTE Business Internet (LTE BI) provides business customers Internet connectivity on the Verizon wireless network and can be used as either their primary or backup connection. Verizon LTE BI is flexible internet you can count on for your business needs (Verizon, 1).

What are 2 or 3 key features of the product or service?

• Deployment is fast with simple plug and play set up that enables customers to get up and running within minutes (1)
• Businesses can take their router with them and connect virtually anywhere their business takes them (1)
• Customers can choose from three cost-effective speed tiers, up to 50Mbps, with no annual service contract (1)

How does the product or service you chose align with the story and brand of the overall company?

This aligns with Verizon's brand of reliable connectivity on America's award winning network. Verizon is #1 in customer satisfaction by JDP (Verizon, 2). Knowing Verizon's product will perform as promised will be key to building trust and marketing with authenticity (JWI518, 3)

What challenges or risks could you face in a campaign to promote this product or service?

Switching is still seen as a hassle especially if current services have different providers with varied contract end dates. Down time related to switching is seen as money lost. This is where the plug and play (no technician, out of the box install) is a key winning factor and needs to be heroed in my marketing strategy.