Question
How do people view the cost of the change in order to achieve the alleged benefits of the new behaviour pattern? Give us your ideas
How do people view the cost of the change in order to achieve the alleged benefits of the new behaviour pattern? Give us your ideas about what it means when we talk about 'incentives and barriers,'
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
