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How do personal factors influence doves ability to build strong customer relationships? How does dove effectively guide each consumer segment through the five stages of
- How do personal factors influence doves ability to build strong customer relationships?
- How does dove effectively guide each consumer segment through the five stages of the buyer decision process?
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
