How do roles affect a person$$s buying behavior? Provide examples.

What are family influences, and how do they affect buying behavior?

What are reference groups? How do they influence buying behavior? Name some of your own reference groups.

How does an opinion leader influence the buying decision process of reference group members?

In what ways does social class affect a person$$s purchase decisions?

What is culture? How does it affect a person$$s buying behavior?

Describe the subcultures to which you belong. Identify buying behavior that is unique to one of your subcultures.

What is consumer misbehavior? Describe the various forms of consumer misbehavior.