How do selective perception, selective exposure, selective comprehension, and selective retention differ? Provide an example to illustrate each.

Some car buyers are most concerned with product safety ratings and warranties. Explain this in terms of the total product concept.

Explain the types of non-traditional families that a marketer is faced with in modern times.

Predict the future: what new technology is likely to impact our lives in the next 5 years? How will it affect the way specific consumers live their daily lives?