Question
How do the varying brands of Marriott Bonvoy appeal to different audiences or clientele? List 5 different Marriott Bonvoy brands within their extensive portfolio and
How do the varying brands of Marriott Bonvoy appeal to different audiences or clientele? List 5 different Marriott Bonvoy brands within their extensive portfolio and explain each one's target market and brand identity. How does this portfolio structure fulfill the needs of Marriott's global branding approach?
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Essentials of Marketing
Authors: William D. Perreault, Joseph P. Cannon
13th edition
78028884, 978-0078028885
