How do we define "market segmentation"?

Group of answer choices

Dividing a market into distinct groups of buyers who have distinct needs, characteristics, or behavior and who might require separate products or marketing programs.

A group of consumers who respond in a similar way to a given set of marketing efforts.

Arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

The process of evaluating each market segment's attractiveness and selecting one or more segments to enter.