How do we define "portfolio analysis" in marketing?

Group of answer choices

A strategy for company growth by increasing sales of current products to current market segments without changing the product.

The process of developing and maintaining a strategic fit between the organization's goals and capabilities and its changing marketing opportunities.

A portfolio$-$planning method that evaluates a company's strategic business units in terms of their market growth rate and relative market share. SBUs are classified as stars, cash cows, question marks, or dogs.

The process by which management evaluates the products and businesses making up the company.