Question
How do you calculate the average distribution margin of a brand? A. The average distribution margin is the weighted average of the distribution margins in
How do you calculate the average distribution margin of a brand?
A. The average distribution margin is the weighted average of the distribution margins in each channel where the brand is distributed, where the weights correspond to the coverage of each channel
B. The average distribution margin is the average of the distribution margins in each channel where the brand is distributed
C. The average distribution margin is the weighted average of the distribution margins in each channel where the brand is distributed, where the weights are the proportion of the brand sales in these channels
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
